Airtel Digital TV Recharge
MUMBAI: Once upon a time, you could buy a Fiat or an Ambassador, or, if you couldn’t afford four wheels, a Bajaj or a Lambretta; if you could get one without waiting for eternity, that is, courtesy your sarkari connections. You didn’t need any star to persuade you to buy one of these.Then things changed.
As the number of players in the industry expanded, the need for a distinct profile emerged, and just the way all the cellular service providers competed to associate with stars while BSNL/MTNL (with the none-too memorable participation of Preity Zinta and Deepika Padukone in a couple of campaigns being the exceptions) had never felt the foggiest need to do so, the newer entrants opted for the only reliable icons that seem to sell anything – Bollywood and cricket stars. And the top stars all came on board. SRK was, and has stayed, the face of Hyundai, Aamir was signed on to position the Innova distinctly, the Bachchans, dad and son, came together to sell the now-defunct Versa. Over the years, it’s almost become a norm now for Bollywood’s A-list to associate with the auto industry, and in the case of some stars, their on-screen persona has also fit in well – John Abraham, for instance, is a natural fit to sell the sex appeal of a performance bike.(Stars Turn Out For Hot Wheels) Latest news